3️⃣ The Purchasely team will be back in Berlin to exhibit at App Promotion Summit on December 1st. The day before, we are partnering with Adjust, App Radar, Remerge, and Snapchat to set up a fun and cool happy hour. Please send a message to your Purchasely contact to receive an invitation!
Do not forget to listen to the last 3 episodes of our Subscription League podcast (Jodel, BlueThrone, Aperture).
The Purchasely team.
Purchasely was featured on main stage by Google Firebase
On October 18, Purchasely was featured by Google at one of its major events, FirebaseSummit.
The keynote presenter was Sonakshi Watel, who is the UX design lead in charge of Firebase Extensions Marketplace. She made a great demo of Firebase’s new Extensions Marketplace.
“I need In-App payments, let’s see if I can find an extension to help me with that.
I see In-App Purchases by Purchasely, I’ve heard of them before and their no-code payment solution … I see this big button to install in the Console which seems pretty straightforward. So that was pretty easy, I can now install and integrate the Purchasely extension into my mobile app giving my customers the ability to order on the go.”
Thank you very much to the Firebase team for shining a spotlight on Purchasely! 🙏
Paywall Optimization Do's and Don’ts
When looking at many subscription funnel management practices, we notice the common discrepancy of maturity between the top of the funnel (pre-acquisition) and the bottom of the funnel (post-acquisition).
That’s why our CEO & Co-founder Nicolas Tissier just released an article where he explains
the shift from Paid UA to subscription-based funnel optimization,
how the subscription model can help you grow if powered by a change of mindset and experiments,
and the importance of working on the leaks at every stage of the post-acquisition funnel.
[Paywall Optimization Do’s]
🧪 Adopt an experimentation mindset
💬 Talk to the users
✔ Set the expectations early on and be transparent
🎯 Multiply the touchpoints
🪡 Provide intensely curated paywall experience to each user segment
Edwin Bodge (Principal Product Manager at Duolingo) released a Twitter thread about a great experience for rewarding and converting longer-retaining learners.
A few days later, Vahe Baghdarayan, Senior Growth Marketing Manager at CoinStats relased a list of 27 lessons he learned about Pricing Optimization. Click on the image below to access it.
Our recap of the Subscription Scene in the last 2 months
MARKET REPORTS
GP Bullhound has released its Consumer Subscription Software yearly report. It highlights how the consumer subscription markets are changing, and what KPIs company builders should focus on as they grow their business.
The average price of in-app purchases on the iOS App Store rose 40% year-on-year in the US during July 2022. On Google Play, the rise is smaller (+9%). Check the data released by Apptopia.
2nd acquisition of the year for Headspace with Shine, a mental health and wellness app dedicated to providing an inclusive mental health experience to Black, Indigenous, and people of color.
If you sell subscriptions in your app(s), you must ensure that your app(s) clearly disclose how a user can manage or cancel their subscription. You must also include in your app access to an easy-to-use, online method to cancel the subscription. In your app’s account settings (or equivalent page), you can satisfy this requirement by including:
A link to Google Play’s Subscription Center (for apps that use Google Play’s billing system); and/or direct access to your cancellation process.
We are pleased to announce that Emilie Walsh 🇬🇧 joined the company a few weeks ago as Sales manager.
We are also thrilled to welcome our new Head of Customer Experience Maïlys Carles! She has an impressive set of achievements as a customer success specialist. In her last position, she
🏆 Grew small post-sales support to a 20-people department;
🏆 Developed a portfolio of +1200 clients in France and abroad.
