Hello there, 

Below are the latest updates to the console.

1. [Webinar] Everything you need to know about Paywalls & Screens
2. [Audiences] Segment lapsed subscribers by plan, revenue...
3. [Paywalls & Screens] Customize closing buttons.
4. [GB6] Store country in Android
5. [Dashboard] New Conversion dashboards coming soon
6. [GDPR] Update of the DPA

[Webinars] Paywalls & Screens builder - Do's & Don'ts

Why?

As the Paywalls & Screens builder becomes more comprehensive, we're organizing this live session to highlight key rules and tips for designing your first screens with Purchasely.

When?

Wednesday, June 17th.

4.30pm CET - 8.30am PET - 11.30am EDT

PS: Finding the right time zone is challenging... The event will be recorded and shared. 😉

Where?

Register here 👇

[Audiences] New targeting capabilities 

This feature requires version 4.4 of the SDK

Need to create win-back strategies for lapsed subscribers?

You can now use the following Built-in Expired Subscription Attributes to create efficient win-back campaigns :

• Expired Subscription Plan / Offer Type / Promotional Offer
• Expired Subscription Start date / End date and Duration
• Expired Subscription Status
• Cumulated Revenue in USD

By combining these attributes together, you can create Audiences to target lapsed subscribers and offer them promotions they can't refuse.

Learn more on how to leverage subscription attributes to create retention and win-back campaigns.

[Paywalls & Screens] Close button
This feature requires version 4.4 of the SDK

You can now configure the close button on Purchasely's Screens & Paywalls with advanced option.

You can now:

• Defined its positioning (left / center / right)
• Associate an optional label (e.g.: CLOSE)
• Override the cross with a custom picture
• Define a delay (e.g.: 5 seconds) before displaying the close button to ensure that people are seing your offer
• Associate another action (like opening another paywall with a discounted offer) that will be triggered automatically after users have close the Screen.

[GB6] Store country in Android
This feature requires version 4.4 of the SDK

The version 4.4 of the SDK is compatible with Google Billing v6, that will become mandatory for new apps from Aug. 31st onward and for updating existing apps from Nov. 1st onward.

Coming along with Google Billing v6, the Store country attribute allows you to target users based on their country.

As a reminder, you can either leverage:

• The IP country - country in which they are located
• The Store country - store territory to which their account is connected. This attribute was only available in the App Store before.

[Dashboard] Incoming new Conversion dashboards 

We are currently working on a new Conversion dashboard that will provide you with insightful data on various conversion metrics, such as:

• The number of paywalls viewed
• The number of unique paywall viewers
• The CVR (Conversion Rate) to trial or paid subscriptions
• The Click-Through-Rate (CTR) on purchase buttons

The dashboard will feature a variety of filters, group-by, and split-by components, allowing you to visualize these insights from an app-wide perspective or delve deeper into specific platforms, placements, countries, paywalls, audiences, or plans.

ETA: available early July 2024.

Feel free to reach out to the support team to access the feature in Beta Test.

[GDPR] Update of the Data Processing Agreement

To deliver the above feature and enhance Purchasely's dashboards, we've integrated a new sub-processor called ClickHouse.com, a real-time data warehouse technology, into our infrastructure.

As a result, we have updated our DPA to include this new sub-processor. The storage of the data will remain in Europe (Western Zone) with the same Cloud provider (AWS).

The new version of the DPA will start applying on July 8th.