Our new case study featuring a wellness app productization studio, Breakthrough apps, is all about the integration of transaction management tools with Purchasely. 

Read to find out the simple integration steps and how adding Purchasely into their growth toolbox helped the company achieve the following:

🎯 Design and deploy gratifying paywalls #Nocode

🎯 Multiply engagement touchpoints #FullFunnel

🎯 Multiply conversion and retention #ABTest

🎯 Maximize revenue from day one #Growth

Expect to find some jaw-dropping results:

✅ Cut the paywall development time from 3 months to 1 hour

✅ Now runs 1 A/B test every 2 months

✅ 66% to 300% increase in conversion

DOWNLOAD the full story here

[Paywall Gallery] No-code, real-life examples, and how-tos

At Purchasely, we like the work of Growth Design. Please check out their latest In-Depth analysis (full of fun and insights): How Tinder Converts 8% Of Singles Into Customers In Less Than 15 Minutes.

Last but not least, Alice Muir, consultant at Phiture and award-winning Best App Marketer of 2022 at App Promotion Summit, releases some straightforward A/B test ideas you can use to get started with paywall optimization. Please check out her LinkedIn post.

What’s new in the industry

[Platforms and regulation]

• Apple is adding 700 new price points (from $0.29 to $10,000).
• Spotify, Deezer, Schibsted, Basecamp, and Proton are calling on the European Commission to take “swift and decisive action” against Apple. Their 2-page letter is available here.
• Google might have signed deals with big app developers to stop them from competing with its Play Store, including an agreement to pay Activision Blizzard Inc about $360 million over three years. 
• India’s Supreme Court rejected to block the ruling against Google by the nation’s antitrust watchdog Competition Commission of India. The CCI has ordered Google 
• 1/ to not require licensing of its Play Store to be linked with mandating installation of several Google apps such as Chrome and YouTube. 
• 2/ to allow the removal of all its apps from phones and give smartphone users the ability to change their search engine provider.

[News & Streaming]

• Another news aggregator has been live since November in the UK: Informed. The app provides a £7 per month bundle that includes content from FT, The Economist, Telegraph, Bloomberg, NYT, WSJ, and The Washington Post. 
• The INMA released its 2022 Subscription Benchmarking Service. Some key results:
• an average monthly revenue per subscriber of $8.8 
• 74% of the top 50 news subscription brands offered discounted trials,
• On Feb. 1, the MLS Season Pass will be launched by Apple and Major League Soccer. AppleTV+ subscribers will pay $79 per season and non-subscribers will pay $99.
• Research firm Park Associates identifies 300 streaming services in the USA. More competition and more churn! Its report indicates that 48% of streaming customers canceled a subscription in the previous year.
• Amazing Black Friday discounts announced by US streaming companies (up to -80%).

[Misc]

• Duolingo announced impressive growth rates in Q3 2022: 3,7 million paid subscribers (+68% y-o-y) and quarterly revenues $100 million (+51% y-o-y).
• Hinge is testing a subscription for 'highly motivated daters' that costs up to $720 a year.
• Bending Spoons acquires Evernote. Bending Spoons is a European tech company, based in Milan, Italy, that owns apps like video editor Splice, 30 Day Fitness, Live Quiz, and photo editor Remini (combined 100 million users).

3 new episodes of Subscription League Podcast

#15: Appic - All about subscription app onboarding with Tobias Boerner

#16: Together Labs - Leveraging user research to maximize subscription app monetization with Jenny Pollock

#17: Breakthrough Apps - Company Spotlight: Health and Fitness App Productization Platform, with Sunny Dulay

Before you go - 3 more things

[New hires]

Join us in welcoming our 2 new members, 🇬🇧 Alicia Mulcahey Banks - Sales Manager & 🇺🇸 Jonathan Wentling - Sales Development representative. 2022 was a year of growth for the Purchasely revenue team, and we are thrilled to have Alicia and Jonathan on board to maintain and exceed the growth momentum.

[New articles] 

Make sure to check out our top 3 blog article picks for February.

• The Best App Onboarding Examples & Best Practices to Engage Users - how to create a killing onboarding flow

• Paywall placement optimization 101 - the updated definition, placement strategy 4 steps, what to consider

• What is a one-time purchase (OTP)? - pros and cons, examples

[New interview] 

🎧 Busines of Apps interviewed our CPO & Co-founder, Jeff Grang. Click here to listen to this 35-minute episode with Jeff sharing how marketers can improve app subscription funnels.