It's time for the latest edition of Purchasely Takeaways! In this jam-packed March edition, we're bringing you all the hottest news and trends from the world of in-app subscriptions, along with some must-share resources and, of course, some exciting updates from Purchasely including upcoming events in
Madrid (March 9 with Admiral Media and Mobile Action, free)
So sit back and get ready to dive into all things app revenue maximization. Happy March!
[Price testing]Subscription price testing is now effortless!
Optimizing your paywalls for maximum engagement and revenue involves more than just design iteration. At Purchasely, we've simplified the process of testing and experimenting with different pricing strategies to help you find the best fit for your app.
Here's how it works:
Select the paywall you want to test.
Choose the audience you want to experiment with.
Replace the existing plans with new ones you want to test using a variant.
Launch the test and start collecting valuable data to inform your paywall strategy.
Subscription price testing with Purchasely is now that quick, easy, and effective.
Every two weeks, we will give you a glimpse into our customers' growth projects and they leveraged the Purchasely solution to deliver them. Each episode will focus on a different app and provide a step-by-step use case of the Purchasely platform.
The CEO of Papumba (educational content to young kids from 2-7), Gonzalo Rodriguez, shared on Linkedin that his company has a whole team dedicated to experimenting with user onboarding, pricing and offers. During the last year tey have run multiple tests that resulted in more than 50% of annual plan adoptions. Check his 11-page analysis.
Are you struggling to navigate the ever-evolving world of app marketing? Well, have no fear, because the generation of app marketers from the previous era is here to share their knowledge and best practices.
📢 On February 20 Ekaterina Gamsriegler (Mimo, ex Runstatic, Reforge Alumni) launched her 2-nd cohort of her course: Launch a marketing strategy for your app in 9 days.
📢 On March 4 Vahe Baghdasaryan (Coinstats, ex SoloLearn) is launching a 2-week course: Subscription Optimization & Pricing Strategy. Some slots are still available, click here to know more.
What’s new in the industry
[Health and Fitness]
In the latest report of Sensor Tower about Health and Fitness apps in Europe, we learn that Turkey and Italy are driving the growth in 2022. The growth rate of these categories is still high in Europe. The required gross revenue in a given month across the App Store and Google Play to become the No. 1 ranking Health and Fitness app has jumped from €1.5 million in 2019 to €4 million in 2022.
Airship released a study covering US, UK and France about Health and Wellness apps. 81% of consumers plan to use such apps in 2023.
Spotify’s number of premium subscribers increased to 205 million at YE 2022 (+14 % y-o-y). Average revenue per premium subscriber now sits at €4.5.
Spotify announced its User Choice Billing program has now expanded to more than 140 markets worldwide. This pilot program gives Android users the option to pay an app developer directly and has been introduced one year ago.
GP Bullhound met with Bernhard Niesner, Co-founder and CEO of Busuu(acquired by Chegg in 2021), to talk about the acceleration of digital education in recent years, growing the business to over 120 million learners. Watch his 6-minute interview.
“It is a Markov Model that breaks down topline metrics (like DAU) into smaller user segments that are still meaningful to our business. To do this, we classify all Duolingo learners (past or present) into an activity state each day, and monitor rates of transition between states. These transition probabilities are monitored as retention rates (e.g., NURR or New User Retention Rate), “deactivation” rates (e.g., Monthly Active User, or MAU, loss rate), and “activation” rates (e.g., reactivation rate).”
A great interview of Charles Perrot, COO of MWM by Data.ai, about data, generative AI and the launch of a publishing division for third party app developers
[Exciting Upcoming Offline Events in Amsterdam & Madrid!]You too, should join the “growth community”!
🌎 The Purchasely team is gearing up for an exciting journey! In March, we will be traveling across Europe to connect with ambitious mobile app marketers, forging valuable connections and potential collaborations. Our events have historically brought together industry-renowned subscription app growth experts, as well as small and big app marketers, creating a powerhouse gathering. If you want to be part of this league, register now for the following events near you.
[📍 Meet us at UA Brewmasters: Madrid Edition 🇪🇸]
MobileAction, Purchasely, and Admiral Media are in Madrid for an exclusive event that will teach you the ins and outs of 1️⃣Apple Search Ads, 2️⃣App Store optimization, and 3️⃣ Paywall optimization.
[📍 Meet us for an app marketing roundtable in Amsterdam 🇳🇱]
Join us in Amsterdam for a roundtable discussion on the latest trends and strategies in the app industry. As an attendee, you will have the opportunity to take a seat with your sub-group and engage in discussions on a range of topics
