In this jam-packed April edition of Purchasely Takeaways, we are bringing you all the hottest news and trends from the world of In-App Subscriptions, and, of course, some exciting updates from Purchasely including upcoming AGS Berlin!
[Paywall Templates]Optimizing In-App Paywalls is getting easier than ever
You don’t always need to reinvent the wheel when it comes to app monetization. Thanks to the plethora of paywall templates offered by Purchasely, you can effortlessly coast along without the need for technical expertise.
Our latest additions to the library, including
The Countdown template enables you to showcase a countdown for a time-limited deal.
Long Paywalls which draw inspiration from the SuperMama app, are an effective way to boost conversion rates, particularly during and after the onboarding process.
Ratings templates can leverage social proof by featuring ratings and reviews, which can reassure users and enhance conversion rates.
Every two weeks, we will give you a glimpse into our customers' growth projects and they leveraged the Purchasely solution to deliver them. Each episode will focus on a different app and provide a step-by-step use case of the Purchasely technology.
Run an A/B test with 2 paywall variants - Variant A with only a yearly plan, and Variant B with a 6-month and a yearly plan.
💥 Results: +120% in conversion to paid with Variant A
Apple news
[New price points]
900 new price points were announced in December. They are now available for all app and in‑app purchase types, including paid apps and one‑time in‑app purchases.
[Pay later]
Apple is allowing US consumers to split purchases into four payments with zero interest and no fees. Users can also apply for Apple Pay Later loans from $50 to $1,000 for online purchases & in-app loans from merchants on iPhones and iPads.
[Geoblocking IAP]
This new feature lets you decide in which country you want your users to be able to purchase a plan. This is particularly interesting for streaming companies that own broadcasting rights in specific countries.
“There are plenty of brilliant articles covering methodologies for launching new products. But not enough is said about the other side of product launches: the internal mindset shifts that are required and the daily soft skills needed. So here are my human-first learnings of launching FT Edit.”
Market analysis
[Peer Group Benchmarks by Apple]
The analytics solution for Apple's App Store Connect is constantly evolving. Recently, Apple released a new feature that allows app publishers to compare the performance of their apps with those of their competitors.
Another takeaway is the list of priorities of attendees. Please see below a survey.
[International survey]
Olyver Wyman released a report named Global Household Media Survey Analysis based on a survey conducted in 10 different countries of the Middle East, North America, Europe, and Asia Pacific. The study provides metrics par age group, country, and type of services.
Duolingo deep dive
➡️ Cem Kansu, the Head of Product, discussed with Lenny Rachitsky and shared everything!
➡️ Jorge Mazal, the former Head of Product, shared also further details about gamification, referrals, and growth data models used to stimulate the growth of key metrics such as CURR (current users retention rate), leaderboards, and push notifications as retention vectors. Read more here
Kovalee, an app publisher that offers profit-sharing partnerships with app creators, raised$8 million in Series A funding. The investment is led by European VC IRIS, alongside Breega and Bpifrance.
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