Welcome to the May edition of Purchasely Takeaways! This month's newsletter is filled with the latest news and trends in the world of in-app subscriptions. We have some must-share resources, exciting updates from Purchasely, and upcoming Mobile All Stars San Francisco and MAU Las Vegas!
Get ready to learn all about app revenue maximization as you sit back and enjoy this jam-packed newsletter. Happy May!
[Paywall Design] Bringing back the gradients!
Gradients were once all the rage, but then flat design took over. However, gradients are still a big trend in 2023 for adding flair to designs. With Purchasely's paywall builder, you can add gradients to your CTA design and see how they affect your app's monetization performance. Will your users love it or hate it?
[Growth Milestone Snapshot] #Growing with Purchasely - Stretch app by Breakthrough
Today, we are excited to share another episode #GrowingWithPurchasely! featuring the Stretch app by Breakthrough, a health and fitness app development and management studio.
🔎 Objective
Evaluate the potential impact on conversion rates of adding a quarterly plan to the existing subscription offerings.
[In-App Paywall Optimization]Advanced tactics and examples
❗ 68% of users give up on an app's paywall within 10 seconds
❗ 1/3 of users cancel their free trial within the first hour
❗ 60% of retention drops come from users abandoning their free trial
We are not grieving over these stats, however. We think it's time to talk about "opportunities." Purchasely's CEONicolas Tissiertook the lead at his session at App Growth Summit NYC 2023, where he shared some jaw-dropping stats about mobile app growth and advanced tactics to overcome them with some real-life examples.
Download the full session slides and learn more about:
✔️ The pain points (not someone else's story)
✔️ The solution exists!: advanced tactics to minimize churn and maximize retention
✔️ Examples: retention maximization best practices from Purchasely customers and more
Apple is making a notable change to in-app subscriptions. Starting this summer, app users will be able to resolve billing issues directly in-app if a subscription renewal fails. The feature is available on iOS 16.4.Read the official announcement.
[Apple wins the battle again]
Apple has won its appeals court battle with Fortnite maker Epic Games over its App Store policies. A federal court ruled on April 24 that Apple does not have a monopoly in the mobile games market.Read the Bloomberg article.
[Google offers alternative payment options]
In response to the UK’s Competition and Markets Authority (CMA), Google has put forward a proposal that would grant developers offering apps through its UK Play mobile app store the freedom to utilize alternative payment processors for in-app transactions. Read the official announcement of Google.
Subscription Optimization: some learnings from Strava
What is the Negative Test? It’s removing from the user experience, or purposefully making an experience worse, to understand the impact (both positive or negative) the thing you removed has.
In 2019, one of the teams at Strava focused on lowering our mobile app and feed load times. Over the course of 6 months, they made massive gains in improving key performance metrics [...]
We needed to test the summation of all the performance gains we had found. So we ran a negative test where we slowed down the user experience for a very small percentage of users to measure the result in retention. Not only did we observe a significant change in retention, but we were able to relate the retention impact to overall revenue.
[Subscription League Podcast]It's our one-year anniversary!
For the last full year,the Subscription League podcasthosted by Purchasely has had the honor of bringing you insights and strategies for success in the world of in-app subscription management and growth. We are thrilled to see that our listener numbers are growing steadily and fast, and our guest lineup is stacked with A-listers. Thank you for joining us on this journey! Following are the latest episodes:
[App Growth Summit Berlin 2023]Making connections & sharing growth tips
In April, the Purchasely team attended App Growth Summit Berlin, 2023. The 2-day conference boasted top-tier lineup of speakers leading jam-packed sessions on app user acquisition, retention and revenue maximization.
In March and April, the Purchasely team traveled all across Europe. In May, we'll be dropping anchor in California and Nevada from May 19th to the 25th.
The workshop will invite mobile marketing experts from all corners of the world to take a deep dive into app growth strategies working today and run live app audit sessions. Find more information here.
‘User segmentation’ is not a trendy buzzword for nothing. By segmenting users based on unique attributes, you gain valuable insights that can lead to the positive outcomes that you've been craving, including increased sales and reduced customer acquisition costs.
Read our latest article to learn about
💡 The seven most effective types of user segmentation
💡 Example scenarios for each segmentation approach
💡 5 important steps to take when kick-starting with user segmentation
Looking for creative ways to optimize your app for maximum subscriber conversions? We’ve dug out 10 of the best education app paywalls to give you some inspiration (Duolingo, Quizlet, Cousera, Memrise, Blinkist, Photomath, Udemy, Babbel, Skoove, Chegg Study). Find the article here
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