Welcome to the June edition of Purchasely Takeaways!
This month's newsletter is filled with anticipation and excitement, especially if you're deeply involved in the mobile marketing industry. The long-awaited MAU Vegas & Mobile All Stars events took place in May, leaving us buzzing with insights and inspiration. That's not all! We have a treasure trove of invaluable resources to share, as well as some exciting product updates from Purchasely.
[Onboarding] Personalized onboarding flow
Did you know that 80% of users subscribe on day one? This is why you need to make your first impression count by offering a smooth onboarding experience that seamlessly transitions to the initial paywall. By combining the Purchasely segmentation feature and flexible paywall screen optimization capabilities, you can now:
🎨 Craft onboarding experiences without coding 🪡 Tailor them for each target audience
Gain complete control over user journeys, from creative ads to subscription offers, and ensure your users reach that "Aha" moment at an early stage!
By simply showcasing app user reviews, Jigsaw Dating experienced a 35% increase in conversion! Jigsaw dating achieved this by combining the Purchasely social proof paywall template and the A/B testing capabilities.
The company released too its 2022 Transparency report, a 2-page PDF with full of data (number of submissions, rejections, removals, split per category. One key fact is the discrepancy between the average weekly number of customer accounts searching the App Store (373 million) and the average weekly visitors to the App Store (657 million). Does it mean that 43% of App Store users are not searching for apps?
Soon, you’ll be able to runprice experiments for in-app productsright within Play Console. Experiment with different price points across markets and identify when you may be pricing yourself out of a sale or undervaluing your in-app products.
The CEO of Muzz announced on LinkedIn: “So we lost our legal battle against Match Group over use of the English word 'match' in our old brand name- now we are just known as Muzz All in, this will cost us $2M - a huge amount for a small startup.”
INMA reveals 18 subscription initiatives in its 2023 Global Media Awards winners. Check this link to discover 6 initiatives to acquire subscribers, 6 to retain subscribers and 6 best subscription niche products.
[Subscription Travel]
The first Flight Subscription in Europe is now available thanks to Wizz Air, the 7th largest airline in Europen, and Caravelo, a travel-tech company that provides subscription solutions to the travel industry. Travelers can fly Italy and Poland routes for a fixed monthly fee (€37-74 month in Italy, €50-100 per month in Poland). You can read the full press release here.
[Subscription League Podcast]Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin)
Retention: 👏 extrinsic rewards + 👭 social motivations + and 🏋♀️ health benefits
Monetization: 💸 a rewarding ads + 🤝 brand affiliate deals + 🥇 a premium membership offering.
[Feedback from the West Coast]
MAU Vegas
MAU Vegas 2023 is in the past but we left a piece of our hearts in Vegas. The global gathering of apps and mobile marketing technology providers provided unparalleled networking opportunities, idea exchange, and collaboration.
On May 19 in San Francisco, the teams from App Masters, Airbridge, BlueThrone, and Mobile Action, and Purchasely brought together mobile marketing experts from all corners of the world to take a deep dive into app growth strategies working today and run live app audit sessions.
[Discover Purchasely in person]New York City and Tel Aviv
The Purchasely team is moving on to anchor our ship in the next in-person event destinations.
App Promotion Summit in New York (Thursday, June 22, 2023)
Israel Mobile Summit in Tel Aviv (Thursday, June 29, 2023)
[New resources]
Make sure to check out our new industry-centric content.
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