Purchasely Takeaways #20: Twitter's revenue sharing, big brands' subscription price increases, streaming vs TV

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Purchasely monthly takeaways and mobile app marketing news

[Inflation] How are we responding? (with some price optimization tips)

Purchasely blog - How subscription apps can survive inflation with A/B price test

Are we there yet? Not quite. Cozy economic days still seem far off, at least for those in the tech world. Amidst all the price increases by software giants like Microsoft and Zendesk, as well as major cloud services, subscription apps are in a wild dance of their own – some raising the roof with prices, others bringing them down, and some juggling with hybrid tactics. One thing’s for sure: there’s no one-size-fits-all "beat-the-inflation" move. Could price experimentation be the way to go?

👉 Fancy a deep dive?

Purchasely takeaways - Subscription industry and app industry news

[Price increases] 🎶 how deep is your pocket? I really need to know

🔥 Tinder wants $500 a month. How do they justify that? 👉 Read here

ᯤ Spotify increased prices for the first time since 2011! 👉 Read here

▶️ Youtube (google) does it secretly. 👉 Read here

[App marketing] New Google Analytics features to assist app marketers

Purchasely takeaways - google analytics updates (visual credit: google)

Google unveiled new Google Analytics 4 features to help app developers understand users and boost campaign performance.

Highlights

Google introduced enhanced features for Google Analytics 4.
The features help app developers better understand user behavior.
They also assist in optimizing app marketing campaigns.

👉 Read more here

[Monetization] Twitter is paying users for content!

Twitter has finally rolled out its new monetization strategy. Popular creators subscribed to the Blue program with at least five million impressions are now receiving payouts. This action by Twitter aligns with its overarching objective to support content creators and give them a new source of income.

👉 Read more here

[Streaming vs. TV] People are switching off the TV

Is this the end of National TV moments? The proportion of people watching broadcast TV in the UK showed a record fall with not older audiences more switching to digital services according to research by Ofcom.

👉 Read more here

[Podcast] How to compete with "free" products and services

Companies make two key mistakes when they try to compete with a free entrant: responding too quickly with their own free offering or not responding at all.

👉 More talks on business strategy by Harvard Business Review.

[Podcast] Molotov revenue maximization tactics!

subscription league podcast by Purchasely - Thomas Clavelloux (Molotov.tv)

Molotov (Hello fellow fans!) has skillfully blended the nostalgic feel of classic television with the slick convenience of digital platforms, serving those whose entertainment consumption outpaces the updates 🏃. Above and beyond the brilliant product mix, Molotov thrives on a set of unique growth strategies, including data, add-ons, quality, and careful content orchestration.
Listen to the Subscription League podcast episode with Thomas Clavelloux for the full story

👉 Learn more

[Podcast] Monetizing with web + in-app subscriptions

Purchasely takeaways - Headway (web and in-app subscriptions)

In the Subscription League Podcast Yeva Koldovska, Product manager at Headway, commented on the profound impact of subscription variations on app growth.

❇️ Benefits of web + in-app hybrid revenue streams
❇️ Impact of privacy updates on user tracking and attribution quality
❇️ Differences in web and in-app user behaviors

👉 Listen here

[Monetization tips] Paywalls, Upsells, Niches

Purchasely takeaways - monetization tips (visual: Growth Gems & Bim & Purchasely)

Growth Gems curated by Sylvain Gauchet, recentely zoomed in to Purchasely CPO, Jeff Grang's growth tips shared during App Growth Summit Berlin in April.

Reminders that never get old included:

Monitor the ‘install -> paywall viewed’ metric
Display several paywall from generic to specific
Match the free trial duration to the discovery time
Bring the unsubscribe button to light

Full session recording (get your popcorn ready) 👉 Watch here

TLDR mode summary 👉 Read here

[Mobile app business] Should you just buy it?

Purchasely blog: Buying an app - a guide to acquiring a mobile app business

Based on estimates, the total cost of developing a mobile app in 2023 can range from $40,000 to $300,000 and up, depending on the complexity of the app.
Hiring an app development company? it can cost from $25 to $200 per hour.

Read to learn about:

Approaches and where to buy an app
What to look into when buying an app
Besides money, what does it cost to build an app DIY?
What comes after the acquisition?

👉 This way to read