[Final Countdown] 1 month left for mandatory migration to Google Play Billing 5
In about a month, the migration to Google Play Billing 5 will become mandatory for app updates on the Google Play Store. If you are offering subscriptions or in-app purchases, ensure you upgrade or let Purchasely do the hard work to avoid potential disruptions in updating your app.
βΆ How exactly is v5 different from v4?
βΆ What are the technical/business risks of the migration?
[Personalization]Spotify gets real intimate with users through 'Daylist'
Spotify has always been a frontrunner in the personalizationgame, and it's not stepping down anytime soon. They've just rolled out (September, 2023) 'Daylist', their latest play to keep users hooked and subscribing. This new feature serves up a single playlist to its listeners, but with a twist: it refreshes throughout the day. The track lineup adjusts depending on when you tune in, whether it's for your morning commute jams or your evening wind-down tracks.
[Subscription] Will X (Twitter) really go behind paywall?
We've been in the game of monetizing apps through paywalls for quite some time now, so it's refreshing to see titans like X catching the vibe. Elon Musk recently proposed his plans to tackle bots by making all users, not just the premium users, pay a "small monthly fee" soon.
Just after the news, X's competitor, Bluesky, saw a historical spike in new users.
How do you think this shift will shape X's user loyalty and shake up the competition in the long haul?
Will X experiment with the pricing or paywall placements?
We'll be keeping a close watch on how things unfold!
[Digital Markets Act] The gatekeepers have been announced
The European Commission has finally designated six gatekeepers - Alphabet, Amazon, Apple, ByteDance, Meta, Microsoft who now have six months to ensure full compliance with the DMA obligations including:
Allow "sideloading"
Allow business users to take their business "outside"
Some platforms including Gmail, Outlook, are not subject to these obligations for now.
[In-App Spending] Global in-app spending is set to jump high in Q4!
Q3 is officially coming to a close, and the latest report by Statista just delivered some good news to kick off the next quarter. Historically, global in-app spending in Q4 more than doubled compared to the previous quarter. Unless some big shocks terrorize the entire app network, app businesses are about to jump into a massive pool of profit!
[Promotional offers]working on the past the future
Promotional offer is the most underrated feature from the App Store. 99% of the app developers donβt use them! "I've seen promo codes everywhere." π is this what you're thinking?
ππ§π§ππ‘π§ππ’π‘: Promo codes are not Promotional offers These two differ in: Purpose / Duration / Eligibility / Flexibility / Business logic integration
π€π¨ππ¦π§ππ’π‘: If you are to work on your retention and churn optimization, which one would you leverage? π€
Learn more and find answers to maximizing app revenue. π°π
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