Purchasely Takeaways #23: Netflix users ready to churn, Google AI monetization, online child abuse prevention, 20+ Black Friday deals, App market insights & APS Berlin

Purchasely monthly takeaways and mobile app marketing news

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📬 In today's edition

Netflix users ready to cancel subscriptions over potential price hike
Google is considering a subscription for its AI services.
SplitMetrics acquires App Radar to revolutionize mobile growth
1st Online Safety Act revealed for child abuse prevention
23 Black Friday deals will save you up to $120 a year
Spotify is skipping Google Play Store fees.
Black Friday 2023 online & mobile spending hits record
Apple, Google may face $50.4 mn fine over in-app billing in Korea.
Black Friday statistics 2023 for app marketers
App Promotion Summit, Berlin - Meet with the Purchasely team this week.

Purchasely takeaways - Subscription industry and app industry news

[Study] Netflix users ready to cancel subscriptions over potential price hike

Netflix, one of the world’s leading streaming platforms, has recently raised concerns among its users by announcing a forthcoming price hike for its ad-free subscription tier. A new study conducted by CivicScience has shed light on how Netflix subscribers are likely to react to this change.

Nearly 39% of respondents would consider canceling.
31% of respondents would consider switching to an ad-based subscription.
Only 29% would consider continuing with their ad-free subscription.

👉 Read more

[Monetization] Google is considering a subscription for its AI services

Google's heavy investment in generative AI, including products like Bard, is a response to competitors like ChatGPT that threaten its revenue. While AI development has been costly, monetization is still a challenge. Google's primary revenue source remains advertising, delaying the introduction of a subscription service. If implemented, this service might focus more on businesses than the general public.

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[M&A] SplitMetrics acquires App Radar to revolutionize mobile growth

SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal. The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization, and data analytics.

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[Regulations] 1st Online Safety Act revealed for child abuse prevention

About 1 in 10 online child social media users has received a nake image or adult content in their private message inboxes. Even if they don’t fall prey to the senders, watching such content can generate long-term trauma that may dramatically hinder their future growth. The new regulations set by Ofcom require compliance by nearly 100,000 services many of which operate outside the UK.

👉 Read more

[Subscription Promotions] 23 Black Friday deals will save you up to $120 a year

Engadget introduces a list of some attractive Black Friday deals on memberships to streaming services, learning apps, online fitness programs, and more.

Included in the list are:

Hulu with Ads: One year at $12, saving $68
Paramount+ Essential Plan: Three months at $2/month, saving $4/month
MasterClass: Two annual memberships for $120, saving $120
Rosetta Stone: Lifetime access for $149, saving $101
Headspace: One year for $35, saving $35

👉 Find out more

[Mobile app market] Spotify is skipping Google Play Store fees

Spotify struck a special deal with Google that lets it pay no commission to Google on subscriptions using the music streaming service’s own payment system on Android. As part of the same deal, Spotify paid Google just four percent commission if users signed up for the service through Google, far less than most other apps which typically pay 15 percent for subscriptions through the Google Play Store.

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[Digital spending] Black Friday 2023 online & mobile spending hits record

Black Friday generated $9.8 billion in U.S. online sales, according to Adobe Analytics, up 7.5% from a year ago. The spending bump reflects consumers looking to advantage of big deal days and finding it easier to compare discounts online.

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[Regulations] Apple, Google may face $50.4 mn fine over in-app billing in Korea

Apple Inc. and Alphabet Inc.’s Google may be fined up to $50.4 million in South Korea for breaking the country’s in-app payment rule. The Korea Communications Commission (KCC) has concluded Apple and Google have breached the country’s telecommunications act by forcing app developers to use their payment systems at App Store and Google Play Store and unfairly delaying app reviews in an apparent abuse of their market dominance.

👉 Read more

[Holiday retention] Black Friday statistics 2023 for app marketers

This year’s Black Friday is behind us, but it will return, offering marketers another opportunity to entice users with attractive deals.

Here are some Black Friday statistics from 2023, curated by Jeff Grang, CEO of Purchasely:

🙋‍♀️ 40% of our apps launched Black Friday campaigns.

🎁 Discounts ranged from 30% to 95%, with the most common being 50% and 70%. 📅 80% of the discounts were on annual plans.

1️⃣ 90% of the paywalls featured only one option.

👉 Find more insights here

[App Promotion Summit, Berlin] Meet with the Purchasely team this week

Meet with the Purchasely team at App Promotion Summit, Berlin on Nov 30 (and the day after).

Do not miss the rare occasion to learn in person how monetizing your app with Purchasely can make a big difference.

Purchasely solution has helped others achieve:
💥 +324k in annual recurring revenue from A/B testing
💥 +500% boost in experiment pace
💥 Paywall design and deployment? 10 times faster
💥 +$100k in annual savings on maintenance and paywall development

Want your app to have a story like this? 👆

👉 Schedule a meetup here